TY  - BOOK
AU  - Nunes,Paul
AU  - 陳琇玲
AU  - Johnson,Brian
TI  - 新大眾市場行銷
T2  - Touch
SN  - 9789862131473
PY  - 2009///
CY  - 台北市
PB  - 大塊文化出版
KW  - Affluent consumers
KW  - United States
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Consumers
KW  - Marketing
KW  - Product management
N1  - Translation of: Mass affluence : seven new rules of marketing to today's consumer; Includes bibliographical references (p. 325-372)
ER  -