Nunes, Paul,  1963- <br/><br/>
新大眾市場行銷 / 
Paul Nunes, Brian Johnson 著 ; 陳琇玲譯. 
 - 初版. 
 - 台北市 :  大塊文化出版,  2009. 
 - 372 p. :  ill. ;  21 cm. 
 - Touch ;  54 .
<br/><br/> Translation of: Mass affluence : seven new rules of marketing to today's consumer. 
<br/><br/>Includes bibliographical references (p. 325-372) 
<br/><br/><label>ISBN: </label>9789862131473 9862131470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Affluent consumers--United States<br/>Consumer behavior--United States<br/>Consumer satisfaction--United States<br/>Consumers--United States<br/>Marketing--United States<br/>Product management--United States