TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 9780273726227 (pbk.)
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -