Hollensen, Svend. <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen. 
 - 5th ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2011. 
 - xliii, 756 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273726227 (pbk.) 0273726226 (pbk.) 
<br/><br/><label>LCCN: </label>2010009888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies