TY  - BOOK
AU  - Ormrod,Robert
AU  - Henneberg,Stephan C.M.
AU  - O'Shaughnessy,Nicholas J.
TI  - Political marketing: theory and concepts 
T2  - SAGE advanced marketing series
SN  - 9780857025807 (hbk.)
PY  - 2013///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Campaign management
KW  - Marketing
N1  - Includes bibliographical references
ER  -