Ormrod, Robert, <br/><br/>
Political marketing :  theory and concepts / 
Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. 
 - x, 209 pages :  ill. ;  24 cm. 
 - SAGE advanced marketing series .
 - Advanced marketing series (Los Angeles, Calif.) .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780857025807 (hbk.) 9780857025814 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB305784  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management<br/>Marketing