Chaffey, Dave, 1963- Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and PR Smith. - 4th ed. - London ; New York : Routledge, 2013. - xxiii, 613 p. : ill. (mostly col.) ; 26 cm. Previous ed.: Amsterdam; London: Butterworth-Heinemann, 2008. Includes bibliographical references and index. ISBN: 9780415533355 (hbk.) 041553335X (hbk.) 9780415533379 (pbk.) 0415533376 (pbk.) 9780203082812 (ebook) 0203082818 (ebook) LCCN: 2012018941 Subjects--Topical Terms: Internet marketing