TY  - BOOK
AU  - Davis,John
TI  - Measuring marketing: 110+ key metrics every marketer needs 
SN  - 9781118153741 (paper)
PY  - 2013///]
CY  - Singapore
PB  - John Wiley & Sons Singapore Pte. Ltd.
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
KW  - Mathematical models
N1  - Includes bibliographical references and index
ER  -