Davis, John,  1960 February 17- <br/><br/>
Measuring marketing :  110+ key metrics every marketer needs / 
 One hundred ten plus key metrics every marketer needs  One hundred and ten plus key metrics every marketer needs  110+ key metrics every marketer needs 
John A. Davis. 
 - Second edition. 
 - xxii, 344 p. :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118153741 (paper) 111815374X (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Evaluation<br/>Marketing research<br/>Marketing--Mathematical models