Soman, Dilip.

Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. - Singapore ; Hackensack, NJ : World Scientific, 2010. - xii, 401 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

9789812838278 (hbk.) 9812838279 (hbk.)

2009034618


Customer relations--Management
Marketing--Management
Customer loyalty