Soman, Dilip. Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. - Singapore ; Hackensack, NJ : World Scientific, 2010. - xii, 401 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 9789812838278 (hbk.) 9812838279 (hbk.) LCCN: 2009034618 Subjects--Topical Terms: Customer relations--ManagementMarketing--ManagementCustomer loyalty