Russell, Edward. <br/><br/>
The fundamentals of marketing / 
Edward Russell. 
 - Lausanne :  La Vergne, TN :  AVA Academia ;  Distributed in the USA & Canada by Ingram Publisher Services,  2010. 
 - 191 p. :  ill. (chiefly col.) ;  23 cm. 
 - AVA fundamentals .
 - AVA fundamentals. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9782940373727 (pbk) 
<br/><br/><label>Nat. Bib. No.: </label>GBA854939  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Communication in marketing