TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314 (pbk.)
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Previous ed.: 2007; Includes bibliographical references and indexes
ER  -