Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed. 
 - Mason, Ohio :  South-Western/Cengage Learning,  2010. 
 - xx, 668 p. :  col. ill. ;  28 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324665314 (pbk.) 0324665318 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA928525  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014932708  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing