TY  - BOOK
AU  - Masterson,Rosalind
AU  - Pickton,David
TI  - Marketing: an introduction 
SN  - 9781849205702 (hbk.)
PY  - 2010///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -