Masterson, Rosalind <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson & David Pickton 
 - 2nd ed. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2010. 
 - xviii, 508 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.) 184920571X (pbk.) 
<br/><br/><label>LCCN: </label>2010929950 
<br/><br/><label>Nat. Bib. No.: </label>GBB071111  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015573109  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing