Blythe, Jim. <br/><br/>
Key concepts in marketing / 
Jim Blythe. 
 - London ;  Los Angeles :  SAGE,  2009. 
 - ix, 219 p. :  ill. ;  21 cm. 
 - SAGE key concepts .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781847874986 (cased) 9781847874993 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8