TY  - BOOK
ED  - Harvard Business School Publishing Corporation.
TI  - Marketing through minefields
SN  - 9781422199923 (pbk. : alk. paper)
AV  - HF5415 .M32375 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Marketing
KW  - Case studies
KW  - Branding (Marketing)
ER  -