Marketing through minefields. 

 - Boston, Mass. :  Harvard Business Press,  2008. 
 - 187 p. ;  22 cm. 
 - HBR case studies series .
<br/><br/><label>ISBN: </label>9781422199923 (pbk. : alk. paper) 1422199924 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008051783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415  / .M32375 2008