TY  - BOOK
AU  - Charan,Ram
TI  - What the customer wants you to know: how everybody needs to think differently about sales 
SN  - 9780141036878
PY  - 2007///
CY  - New York
PB  - Portfolio
KW  - Customer relations
KW  - Sales management
KW  - Selling
N1  - Includes index
N2  - Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards.
ER  -