Charan, Ram. <br/><br/>
What the customer wants you to know :  how everybody needs to think differently about sales / 
Ram Charan. 
 - New York :  Portfolio,  2007. 
 - 178 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/> Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards.  
<br/><br/><label>ISBN: </label>9780141036878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Sales management<br/>Selling