TY - BOOK AU - Cates,W.R. TI - Beyond referrals: how to use the perpetual revenue system to convert referrals into high-value clients SN - 0071791663 (alk. paper) PY - 2013///] CY - New York PB - McGraw-Hill Education KW - Business referrals N1 - Includes index N2 - You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals ER -