TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 0062018205 (pbk. : international ed.)
PY  - 2010///
CY  - New York
PB  - Harper Collins
KW  - Consumer behavior
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
N1  - Includes bibliographical references (p. [338]-348)
ER  -