Ariely, Dan. <br/><br/>
Predictably irrational :  the hidden forces that shape our decisions / 
Dan Ariely. 
 - Rev. & expanded ed 
 - New York :  Harper Collins,  2010. 
 - xx, 348 p. :  ill. ;  18 cm. 
<br/><br/>Includes bibliographical references (p. [338]-348) 
<br/><br/><label>ISBN: </label>0062018205 (pbk. : international ed.) 9780062018205 (pbk. : international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making<br/>Economics--Psychological aspects