Ariely, Dan. <br/><br/>
The upside of irrationality :  the unexpected benefits of defying logic at work and at home / 
Dan Ariely. 
 - New York :  Harper,  2010. 
 - xi, 334 p. ;  18 cm. 
<br/><br/>Includes bibliographical references (p. 307-318) and index. 
<br/><br/><label>ISBN: </label>9780062086440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logic<br/>Practical reason