Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2002. 
 - xxix, 705 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071123326 (International ed.) 0071206698 0072410639 9780071206693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing