TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential guide to marketing planning
SN  - 027371323X (pbk.)
PY  - 2007///
CY  - Harlow, England
PB  - Prentice Hall/Financial Times
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -