Wood, Marian Burk. <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - Harlow, England :  Prentice Hall/Financial Times,  2007. 
 - xvii, 268 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>027371323X (pbk.) 9780273713234 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning