TY  - BOOK
AU  - Dushinski,Kim
TI  - The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns 
SN  - 0910965900 (pbk.)
PY  - 2012///
CY  - Medford, N.J.
PB  - Information Today, Inc.
KW  - Cell phones
KW  - Telemarketing
N1  - Includes index; Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns
ER  -