TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it 
SN  - 9780061669194
PY  - 2009///
CY  - New York, NY
PB  - Collins Business
KW  - Left and right (Psychology)
KW  - Management
KW  - Psychological aspects
KW  - Marketing
KW  - Organizational effectiveness
KW  - Success in business
N1  - Includes index
ER  -