TY  - BOOK
AU  - Godin,Seth
TI  - Free prize inside: the next big marketing idea 
SN  - 1591840414
PY  - 2004///
CY  - New York
PB  - Portfolio
KW  - Marketing
N1  - Includes index
N2  - Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible
ER  -