Godin, Seth. <br/><br/>
Free prize inside :  the next big marketing idea / 
Seth Godin. 
 - New York :  Portfolio,  2004. 
 - xii, 239 p. :  ill. ;  19 cm. 
<br/><br/> Includes index. 
<br/><br/> Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. 
<br/><br/><label>ISBN: </label>1591840414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing