Segall, Ken. <br/><br/>
Insanely simple :  the obsession that drives Apple's success / 
Ken Segall. 
 - New York, NY :  Portfolio/Penguin,  2012. 
 - xi, 225 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997. 
<br/><br/><label>ISBN: </label>1591844835 9781591844839 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jobs, Steve, 1955-2011. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Apple Computer, Inc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Marketing