TY  - BOOK
AU  - Levitt,Theodore
TI  - Marketing myopia
T2  - Harvard business review classics
SN  - 1422126013
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Customer relations
KW  - Marketing
N1  - Originally published in Harvard Business Review, 2004; Includes bibliographical references (p. 81-82)
ER  -