Levitt, Theodore,  1925-2006. <br/><br/>
Marketing myopia / 
Theodore Levitt. 
 - Boston, Mass. :  Harvard Business Press,  c2008. 
 - v, 90 p. ;  17 cm. 
 - Harvard business review classics .
<br/><br/> Originally published in Harvard Business Review, 2004. 
<br/><br/>Includes bibliographical references (p. 81-82). 
<br/><br/><label>ISBN: </label>1422126013 9781422126011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Marketing