TY  - BOOK
AU  - Pine,B.Joseph
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Do you want to keep your customers forever?
T2  - Harvard business review classics
SN  - 9781422140277 (pbk.)
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Customer equity
KW  - Customer loyalty
KW  - Customer services
ER  -