TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131984543 (pbk.)
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Title on cd: Marketing PlanPro; Includes bibliographical references and indexes
ER  -