Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
 Marketing PlanPro 
Gary Armstrong, Philip Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2007. 
 - xxx, 522, [68] p. :  col. ill. ;  29 cm +   1 computer disk. 
<br/><br/> Title on cd: Marketing PlanPro 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131984543 (pbk.) 9780131984547 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing