Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2007. 
 - x, 722 p. :  ill. ;  29 cm +  1 CD-ROM. 
<br/><br/> Library's copy lacks CD-ROM. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131871528 (hbk.) 9780132335713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies