TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0470505745
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -