Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe and Kristiaan Helsen. 
 - 5th ed., international student version. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xxiii, 717 p., [12] p. of plates :  ill., maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470505745 9780470505748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Management