TY  - BOOK
AU  - Ellwood,Iain
TI  - Marketing for growth: the role of marketers in driving revenues and profits 
T2  - The economist
SN  - 9781846689055
PY  - 2014///
KW  - Marketing
KW  - Profit
KW  - Target marketing
KW  - Turnover (Business)
N1  - Includes bibliographical references (pages [190]-196) and index
N2  - This is a guide to how the marketing function within a business can and should become its most important driver of growth
ER  -