Ellwood, Iain, <br/><br/>
Marketing for growth :  the role of marketers in driving revenues and profits / 
 Role of marketers in driving revenues and profits. 
Iain Ellwood. 
 - London :  Profile Books Ltd.,  [2014] 
 - xi, 210 pages :  illustrations ;  22 cm. 
 - The economist .
 - Economist books (Series)  .
<br/><br/>Includes bibliographical references (pages [190]-196) and index. 
<br/><br/> This is a guide to how the marketing function within a business can and should become its most important driver of growth. 
<br/><br/><label>ISBN: </label>9781846689055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Profit<br/>Target marketing<br/>Turnover (Business)