TY  - BOOK
AU  - Cram,Tony
TI  - The power of relationship marketing: how to keep customers for life 
SN  - 0273609076
PY  - 1994///
CY  - London
PB  - Financial Times/Pitman
KW  - Advertisers
KW  - Attitudes
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Customer services
KW  - Marketing
KW  - Management
N1  - Subtitle on jacket: Keeping customers for life
ER  -