Cram, Tony. <br/><br/>
The power of relationship marketing :  how to keep customers for life / 
 Keeping customers for life  Relationship marketing 
Tony Cram. 
 - London :  Financial Times/Pitman,  1994. 
 - ix, 254 p. :  ill. ;  24 cm. 
<br/><br/> Subtitle on jacket: Keeping customers for life. 
<br/><br/><label>ISBN: </label>0273609076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisers--Attitudes<br/>Consumer satisfaction<br/>Customer relations<br/>Customer services<br/>Marketing--Management