Strauss, Judy. Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost. - Upper Saddle River, NJ : Prentice Hall, 1999. - xxiii, 383 p. : ill. ; 24 cm. Includes bibliographical references (p. [361]-370) and index. ISBN: 0130105856 Subjects--Topical Terms: Internet marketing