TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
T2  - Prentice-Hall international series in marketing
SN  - 0130122173
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -