Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - Millennium ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2000. 
 - 1 v. (various pagings) :  ill. (chiefly col.) ;  26 cm. 
 - Prentice-Hall international series in marketing .
 - Prentice Hall international series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130122173 9780130122179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management