TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0072410752
PY  - 2002///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -