Marketing / 
Roger A. Kerin ... [et al.] 
 - 7th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2002. 
 - xiii, 741 p. :  col. ill. ;  27 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072410752 9780072410754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing