TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles and practice 
SN  - 0130145491
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -